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Development, March 21st, 2017

Marketing Ops: The art of managing chaos

Is knowledge of HTML basics helpful to managing web content or designing better emails? Sure. Does having even the smallest idea about data mining help to keep customer data clean? Yep. But doing all these things simultaneously requires some good old-fashioned multitasking and task allocation ability. Rarely do marketing specialists realize   read more

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Apptension, March 14th, 2017

Business Benefits of Side Projects

The idea of building side projects to boost company’s profits is nothing new. We’ve tried it ourselves at Apptension. That’s why we’ve put together this article – to show you the challenges and benefits of side projects on a real-life example. At some point of running your company you face the wall. The growth is not so exponential   read more

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Development, January 16th, 2017

Choosing a backend web framework — exercise study

Some thoughts a software engineer might have: “there are too many backend frameworks”, “backend developers are too different”, “only consensus can save us”. Here, at Apptension, a primarily frontend software house, there are not many backend developers. Recently, we’ve started a mentoring process and picked learning about backend   read more